Why Small Businesses Need Websites

Why small businesses need websites...... really? Maybe you're thinking, "Does my small business need a website?" The answer... "Yes." Maybe it's the complications or difficulty of finding affordable web design. Whatever your excuse, there are tons of reasons why small businesses need websites.

This statistic should explain maybe the biggest reason why small businesses need websites -  according to Google, "over 45% of online searches are now done by people looking for local businesses;" that's almost one out of every two people online! And search engines are now better connecting searchers with the local services their looking for.

"So why do I need a website?" People are looking for services you offer, and your competitors with websites are supplying the demand. That's why small businesses need websites - it's the 21st century; consumers now find information online. Phone books and paper directories are rapidly becoming obsolete. Consumers have changed. Their curiosities are no longer answered by a simple telephone number and address.

Traditional and pushy advertising has become less effective. According to CBS Sunday Morning, the average person sees 5,000 ads daily - we've trained ourselves to ignore them. Modern consumers don't want you to find them... they want to find you... when they're ready. This cultural shift is the main reason why small businesses need websites.

There's another reason why you need a website - nowadays, it's standard expectation. If you don't have a site, your business loses legitimacy with today's consumers even if you've been in business for 30+ years. You might not like that fact - unfortunately, it's a matter of fact.

Modern marketing is powerful. People like what they know. If you're not giving them the opportunity to know you, you're not giving yourself much of an opportunity; it's just another reason why small businesses need websites.

"I'm different. Does my small business need a website?" Books could be written about all the reasons why small businesses need websites... wait... a bunch already have been.


Looking for affordable small business website design? Read my blog to find out what constitutes "affordable."
What Constitutes Affordable Small Business Web Design?


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Do you have any reasons why small businesses need websites? Comment below!