Using Photos to Enhance Your Website
Affordable small business website design is often about being creative. We live in a visual era where people need stimulation and expect to get their information quickly. It's no mistake that Google allows you to perform image and video searches. People demand it.
Images convey powerful messages. They can influence needs, create wants, and inspire thought. By having better photos on your website, you can create better imagery that will convey your message more strongly and quickly than words. If you do that correctly, visitors will actually be compelled to read the words you spent so much time crafting.
Website Photos: Website A vs Website B
I can't tell you how many times companies crush their competition just by having better photos on their website. This is especially true with hotel, vacation home, and cabin rentals. For example, Website A has great rooms and wonderful accommodations, but those aspects are presented with amateur pictures. Website B has mediocre rooms and lackluster accommodations, but those qualities are showcased with professional photography and appealing angles.
Why are more people booking their inferior lodging with Website B? Because they don't know that Website A has better rooms and accommodations for the same price or even cheaper. Why is that?
Upon visiting Website A, people saw mediocre pictures and a lackluster design on the homepage. The low quality photos didn't exactly inspire them to read more about the rooms. On the other hand, upon visiting Website B people are reading about the rooms, accommodations, and pricing - the funny thing is that they are not really remembering what they've read. They're remembering more of what they saw because visuals or more memorable and inspiring. But the words are reinforcing the memorable or exciting imagery.
Website Photos: Restaurant A vs Restaurant B
Where would you rather eat based on these pictures? Restaurant A or B?
Most people are going to choose Restaurant B because it doesn't matter that Restaurant A's fries actually taste better... Restaurant B's fries look like they taste better. In reality, both fries are from the same restaurant, but these pictures illustrate the impact that good photography makes.
Getting Photography for Websites
If you can afford a professional photographer, do it! It will pay off in the end. If you can't afford one right now, you can buy professional photographs for websites online at an affordable rate. Either option is better than you uploading pictures from you $80 camera. That camera is great for vacations - not for business.
Remember... you're not trying to show pictures of your products or services - you're goal is to create imagery that inspire customers to use your products or services. It will help your small business website conversion.
Affordable Stock Photography: shutterstock.com, corbisimages.com, istockphoto.com, gettyimages.com
Affordable Small Business Website Design: web.com, setmysite.com, homestead.com, 123triad.com
Affordable small business website design is often about being creative. We live in a visual era where people need stimulation and expect to get their information quickly. It's no mistake that Google allows you to perform image and video searches. People demand it.
Images convey powerful messages. They can influence needs, create wants, and inspire thought. By having better photos on your website, you can create better imagery that will convey your message more strongly and quickly than words. If you do that correctly, visitors will actually be compelled to read the words you spent so much time crafting.
Website Photos: Website A vs Website B
I can't tell you how many times companies crush their competition just by having better photos on their website. This is especially true with hotel, vacation home, and cabin rentals. For example, Website A has great rooms and wonderful accommodations, but those aspects are presented with amateur pictures. Website B has mediocre rooms and lackluster accommodations, but those qualities are showcased with professional photography and appealing angles.
Why are more people booking their inferior lodging with Website B? Because they don't know that Website A has better rooms and accommodations for the same price or even cheaper. Why is that?
Upon visiting Website A, people saw mediocre pictures and a lackluster design on the homepage. The low quality photos didn't exactly inspire them to read more about the rooms. On the other hand, upon visiting Website B people are reading about the rooms, accommodations, and pricing - the funny thing is that they are not really remembering what they've read. They're remembering more of what they saw because visuals or more memorable and inspiring. But the words are reinforcing the memorable or exciting imagery.
Website Photos: Restaurant A vs Restaurant B
Where would you rather eat based on these pictures? Restaurant A or B?
Most people are going to choose Restaurant B because it doesn't matter that Restaurant A's fries actually taste better... Restaurant B's fries look like they taste better. In reality, both fries are from the same restaurant, but these pictures illustrate the impact that good photography makes.
Getting Photography for Websites
If you can afford a professional photographer, do it! It will pay off in the end. If you can't afford one right now, you can buy professional photographs for websites online at an affordable rate. Either option is better than you uploading pictures from you $80 camera. That camera is great for vacations - not for business.
Remember... you're not trying to show pictures of your products or services - you're goal is to create imagery that inspire customers to use your products or services. It will help your small business website conversion.
Affordable Stock Photography: shutterstock.com, corbisimages.com, istockphoto.com, gettyimages.com
Affordable Small Business Website Design: web.com, setmysite.com, homestead.com, 123triad.com
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